It's simple to run great events

It's simple for event organisers to run great events every time if our organisations, stakeholders and clients:

• Trust us and allow us to make decisions;
• Set meaningful and measurable objectives that allow events to demonstrate how useful events can be for our organisations, stakeholders and clients and
• Understand that we know how best to run our events and that we have a process that you must fit into to ensure you have a great event 

Simple. Just three things. That's all.

I will be discussing these three simple things and how to ensure they happen at two events in September.

Event Organisers Summit, London

CIBTM, Beijing